Pacific Cannery Lofts

Central Station Bay Area, Copyright 2007 PCL Associates, LLC. All Rights Reserved

Spotlight: Pacific Cannery Lofts, Oakland Reborn

"When the dust finally settles, Holliday and others hope to have completely transformed a neighborhood. Their business in Oakland is rebirth..." read more

2010's Best Residential Landscapes

"Oasis of Garden Rooms at Pacific Cannery Lofts (Oakland, California) by Miller Company Landscape Architects: Recycled machine wheels, gears, and engines from the old factory here add much character to the site..." read more

"New West Oakland lofts in old Pacific Cannery"

"Experts say it's far greener to move closer to places you need to get to than it is just installing sustainable wood flooring or photovoltaic lights. Rick Holliday, founder and president of Holliday Development, did both. He built next to existing transit and incorporated enough energy-saving items to have the project Build It Green-certified." read more

In the News

Work History: A Landscape Design Helps Revive the Industrial Past of West Oakland

"During World War II, West Oakland, California, was home to a thriving industrial center, where railroads brought in the passengers and produce that would become its backbone..." read more

Bittersweet Revitalization: Oakland's Reincarnation

"The Pacific Cannery Lofts on Frontage Street in West Oakland is another touted residential project. That property is "a community of 163 live-work lofts, flats, & townhomes," with easy access to Emeryville, a small, vibrant city just North of Oakland that has also seen a number of big renewal projects in recent years..." read more

Best Adaptive Re-use Project Award

Congrats to PCL for winning the Gold Nugget "Award of Merit - Best Adaptive Re-use Project"! read more

ASLA Honor Award: Pacific Cannery Lofts

"A multifamily development and social setting with a unique solution. The adaptive reuse of the facility, the artful water design, the nightscape all on a tight urban form gave it a lot of positive points. ” —2010 Professional Awards Jury... read more

Bringing the indoors outdoors

For Jeffrey Miller, landscape architecture is more than just plants, waterfalls and decorative rocks. For Miller, the founder of San Francisco's Miller Company Landscape Architects, it's about uniting living spaces and bringing people together.... read more

"The Real Story with Colleen Edwards"

Colleen interviews Rick Holliday in a 5 part series of podcasts... read more

"West Oakland may be on verge of positive change"

"Most stories about West Oakland are so negative that people don't realize there are enormous opportunities as well," said Holliday... read more

"Oakland gets a taste for gourmet"

"In the last year, top-notch restaurateurs - especially from San Francisco - have been expanding or completely moving into the East Bay city. The lures: lower rents, cheaper labor, an influx of residents with cash to burn, and the enthusiasm of a city hungering to change its image from grainy to groovy." read more

"Buyers emerging for East Bay condos"

"Sometime in May or June, consumers got tired of waiting, developers dropped prices and sales started happening," said Miles Garber, director of research at Polaris. "There's a huge surge of first-time homebuyers for projects where you have condos in the $200,000s." read more

"Central Station development taking shape in West Oakland"

"The new homeowners are breathing life into what had been a no man's land wedged between the Prescott neighborhood of West Oakland and Interstate 880, an area that until recently was better known as a repository for truck parking and illegal dumping." read more

"Finalist: Pacific Cannery Lofts"

"Our target market is people who are tired of paying rent," Holliday said. "It’s really closer to San Francisco than some parts of San Francisco." read more

"There’s plenty of supply, but buyers aren’t getting loans"

"You have to create a compelling reason for people to buy now,' says developer Holliday." read more

"Shuttered but not forgotten: 16th Street depot ready for rebirth"

"The overall goal is to restore the station and make it financially sustainable, while also honoring West Oakland's cultural and historic legacy." read more

"GREEN BUILDING: Developers Find Ways to Drive New Residents Home"

"Everyone is looking to simplify their lives when it comes to green living," said Holliday. "Having a smaller carbon footprint is an important part of green living, and a bike provides a simple solution to this." read more

"West Oakland Looks to SoMa's Revival Model"

"West Oakland is on the cusp. The neighborhood, which sits at the base of the Bay Bridge, could become the Bay Area’s next great success story — if it can survive the current economic downturn." read more

Executive Profile

"In 1988, he struck out on his own and became one of the first developers to turn in-fill sites into live/work lofts and residential projects in the South of Market area of San Francisco." read more

10 Projects Reshape Oakland

"The pioneers attracted by the prospect of a six-minute BART ride to San Francisco will be moving into a tight-knit neighborhood that proudly calls itself "the Lower Bottoms." It’s one of the Bay area’s oldest and richest—in terms of history and cultural identity..." read more

The Odd Couple

"Rick's relationship with West Oakland artists started out shaky, but it became one of grudging respect, then genuine appreciation as the developer showed his commitment to preserving elements of the homegrown scene. " read more

Mission Statement

"Anything but cookie cutter, the environmentally attuned projects win awards for the grace notes—light, gardens, color—that humanize daily life for their occupants, what ever their income level" read more

The live/work concept evolves to fit the needs of a new brand of consumer

"Whether it’s living where you work or working where you live, proximity to public transit is an integral component of new loft and mixed-use construction" read more

Iconoclast of Design

"Baker has the ability to keep all the mundane engineering and safety code details in mind even as he focuses on the more creative aspects of design." read more

Learning Life Skills

"The lessons extend far beyond teaching his students the safe and proper technique for hammering a nail, wielding power tools, measuring a length of wood or framing wall." read more

LIVE HERE

"Loft Magazine takes a look at the COUNTRY'S latest, greatest loft developments including Pacific Cannery Lofts" read more

IT’S OAKLAND’S TURN

"We’ve seen it in Soma, downtown LA, and Brooklyn: An edgy hipster vibe combines with growing affluence and a burst of a development to transform a raw urban landscape into the place to be." read more